Influencer marketing is expected to grow in the coming years. Active users look to Instagram to be influenced.Facebook Business recently conducted a survey and found promising insights for the platform. Consumers are becoming more and more savvy when it comes to advertising, and it’s no different with Instagram influencer marketing. Instagram influencers have a strong and loyal relationship with their followers, as they share many aspects of their lives with them. Let’s say your goal is to increase reach – then set a reach or impression metric-based rate with that influencer. Here are some Instagram influencer marketing examples from nano-influencers we love: Proof that nano-influencers can land partnerships with brands that boast nearly half a million followers. Their materials of solid surface and quartz not only allowed us to go fully custom with the applications, but also use them just about anywhere in the kitchen. Elle Cuthbert-Edkins, our Customer Success Manager here at Hopper HQ, “we’re typically seeing brands work exclusively with influencers who have a 10-20% engagement rate”. Her line – Kylie Cosmetics. Engagement rate is measured by the number of likes, comments and shares combined per post, divided by the influencer’s following. If you want to learn more about how the app works, feel free to give me a follow in the app here. Add your info below to have the PDF sent to your inbox. When determining how much to compensate an influencer, you will need to take into account the following aspects: Choosing what type of compensation to provide influencers will never be a straightforward answer. A link to download the PDF will arrive in your inbox shortly. Going hand in hand with this is that the influencers make their own content for a brand, hence why it’s often referred to as a ‘partnership’ or a ‘collaboration’, rather than them simply posting a photo the brand sends them. Affiliate compensation is when an influencer makes commission from the use of affiliate links via platforms like rewardStyle or ShopStyle for a particular brand. Founder and CEO of Create & Cultivate, Jaclyn, is always promoting brands that fit the lifestyle of the ultimate #girlboss. On my blog, The Letter Bea, I share content on topics that interest me such as: Since I began my influencer journey in 2017, I’ve grown, worked with some amazing brands (like Anheuser-Busch, Outdoor Voices, and Mejuri), and have learned the behind the scenes of influencer marketing. Her followers high engage with her content – especially travel content – which made her the perfect fit for the #AlbionGirlsTrip campaign. Nano- and micro-influencers have the best engagement rates in the industry. I’m wearing the FreeStyle Libre 14 day system and with a simple scam I know what my glucose level is and what direction it is going. Generic comments such as ‘🙌🙌🙌’ or ‘Awesome shot!’ are likely to be from accounts using an engagement bot, so if these are the only kinds of interactions on an influencer’s posts, it’s likely that they don’t actually have the influence they’re making out. By measuring engagement rates of influencers, you can identify a genuine following – which is more likely to translate into increased traffic and conversion for your brand. Discover what conversations spark from the influencer’s content by looking at the comments section. Remi, a fitness and wellness influencer, is another great example of influencers working with brands that match their niche. When searching a hashtag, consumers have instant access to any post that has used it. Depending on your brand’s resources, you may follow a specific method to sourcing your influencers. Haha) provides 2-3g of plant based protein and it comes in two yummy varieties: Almond Butter Covered Almonds and Cashew Butter Covered Cashews. 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